MarketMenia the leading Digital marketing service provider incorporates the process of ethical PPC advertising that drives more traffic, which automatically leads to reach more end users by harnessing today’s online marketing options. MarketMenia’s exclusive PPC service offers a means to add value or drive traffic simultaneously while building organic SEO rankings.

Our PPC advertising gives businesses the opportunity to appear within the search results & provide complete control over the keywords and budget. Delivers high ROI through our best practice of constant monitoring, testing and better targeting of keywords, we are preferred by many pioneering businesses from around the world to manage and enhance their on-line presence.

Paid Media Process

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief: Define client information & business goals along with all required information to properly complete discovery process
Paid Media Audit: Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics
Keyword Research: Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit
Competitive Analysis: Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Strategy

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy: Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget
Measurement Planning: Document measurable short-term and long-term goals to evaluate campaign performance

Landing Page & Campaign Setup

Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Content Implementation: Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase
Technical Implementation: Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Optimization

Monitor and adjust campaigns based on the performance of keywords,landing pages, and ad copy
Short-Term Adjustments: Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)
Campaign Adjustments: Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results
Monthly Performance Report: Define client information & business goals along with all required information to properly complete discovery process
Quarterly Review: Comprehensive overview of campaign and adjustments to the project plan based on the results achieved